Writer / Author

O*NET: Writers and Authors·27-3043.00

The Verdict:AI now generates professional ad copy, articles, stories, and slogans indistinguishable from human output for most uses. Remaining human roles in client pitches and interviews add value but shrink as tools handle nuance better. Publishers and marketers create more content with fewer staff, with acceleration expected over the next decade.

Resilience Score

/100

High Risk

Score tiers

Highly Resilient81–100

Resilient61–80

Moderate Risk41–60

High Risk21–40

Critical Risk0–20

How is this scored?

Task Resilience

How much of this role's daily work remains beyond AI and robotic automation.

30% of score

Physical Presence

The degree to which this job needs a human present — hands-on, in the field, or in the room.

20% of score

Human Necessity

How important the unique human edge is — for trust, accountability, or judgment.

15% of score

Regulatory Shield

How strong the legal requirement is for a human in this job (by law, licensing, or credentials).

13% of score

Technological Maturity

How far AI remains from performing this role's core functions.

10% of score

Displacement Evidence

The volume of jobs in this field being eliminated by AI or automation right now.

12% of score

Score last updated: February 2026Full methodology

Avg Salary

Median annual wage from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), May 2024 release.

$72k

Job Growth (10yr)

Projected change in total number of jobs (not salary) from 2024–2034. Source: Bureau of Labor Statistics Employment Projections.

+3.6%

AI Exposure

Percentage of this role's analyzed tasks that AI can handle autonomously or nearly so. 9 of 20 tasks are classified as AI-exposed.

45%

Moderate exposure

Task Analysis

Most of this role rewards AI fluency.
50% of tasks (10 of 20) become more productive with AI tools — learning to use them is the highest-leverage career move.

Read the action plan for high-risk roles

9exposed

10AI leverage

1human-essential

View all 20 tasks

AI Can Handle This9 tasks

Tasks AI can do autonomously or nearly so

Vary language and tone of messages based on product and medium.

Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.

Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.

Plan project arrangements or outlines, and organize material accordingly.

Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.

Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.

Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.

AI Leverage10 tasks

Master these tools — humans who do outperform those who don't

Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.

Present drafts and ideas to clients.

Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

Conduct research and interviews to determine which of a product's selling features should be promoted.

Collaborate with other writers on specific projects.

Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.

Prepare works in appropriate format for publication, and send them to publishers or producers.

Work with staff to develop script, story, or advertising concepts.

Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.

Human Advantage1 task

Tasks requiring trust, presence, or novel judgment

Follow appropriate procedures to get copyrights for completed work.

Resilience Landscape

Writer / Author lands in Well-Paid, High Risk

Higher Resilience Paths in Creative

Creative

Writer / Author

Task Analysis

Resilience Landscape

Higher Resilience Paths in Creative

Makeup Artist

Photographer

Musician