Public Relations Manager

O*NET: Public Relations Managers·11-2032.00

The Verdict:Public relations managers navigate complex stakeholder networks, crafting strategies that adapt to unpredictable media and crisis dynamics. AI generates content and monitors trends, shrinking routine tasks, but human judgment in relationships and real-time reputation steering remains central. The role evolves with smaller teams handling more volume.

Resilience Score

/100

Moderate Risk

Score tiers

Highly Resilient81–100

Resilient61–80

Moderate Risk41–60

High Risk21–40

Critical Risk0–20

How is this scored?

Task Resilience

How much of this role's daily work remains beyond AI and robotic automation.

30% of score

Physical Presence

The degree to which this job needs a human present — hands-on, in the field, or in the room.

20% of score

Human Necessity

How important the unique human edge is — for trust, accountability, or judgment.

15% of score

Regulatory Shield

How strong the legal requirement is for a human in this job (by law, licensing, or credentials).

13% of score

Technological Maturity

How far AI remains from performing this role's core functions.

10% of score

Displacement Evidence

The volume of jobs in this field being eliminated by AI or automation right now.

12% of score

Score last updated: February 2026Full methodology

Avg Salary

Median annual wage from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), May 2024 release.

$139k

Job Growth (10yr)

Projected change in total number of jobs (not salary) from 2024–2034. Source: Bureau of Labor Statistics Employment Projections.

+5%

AI Exposure

Percentage of this role's analyzed tasks that AI can handle autonomously or nearly so. 6 of 20 tasks are classified as AI-exposed.

30%

Moderate exposure

Task Analysis

Most of this role rewards AI fluency.
65% of tasks (13 of 20) become more productive with AI tools — learning to use them is the highest-leverage career move.

Read the action plan for high-risk roles

6exposed

13AI leverage

1human-essential

View all 20 tasks

AI Can Handle This6 tasks

Tasks AI can do autonomously or nearly so

Design and edit promotional publications, such as brochures.

Draft speeches for company executives and arrange interviews and other forms of contact for them.

Maintain company archives.

Produce films and other video products, regulate their distribution, and operate film library.

Respond to requests for information about employers' activities or status.

Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

AI Leverage13 tasks

Master these tools — humans who do outperform those who don't

Assign, supervise, and review the activities of public relations staff.

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

Develop, implement, or maintain crisis communication plans.

Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

Formulate policies and procedures related to public information programs, working with public relations executives.

Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Manage communications budgets.

Manage in-house communication courses.

Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

Observe and report on social, economic, and political trends that might affect employers.

Human Advantage1 task

Tasks requiring trust, presence, or novel judgment

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

Resilience Landscape

Public Relations Manager lands in Well-Paid, High Risk

Higher Resilience Paths in Business

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Task Analysis

Resilience Landscape

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